New TV Campaign for Connacht Gold
Connacht Gold Consumer Foods business unit is launching a new ‘Low Fat Butter’ national TV advertising campaign commencing on April 15.
The campaign is designed to demonstrate the real butter quality of Connacht Gold Low Fat and to distinguish from butter substitutes on the market.
The ten week campaign will include 30’ and 10’ second TV spots across RTE, TV3/3e, Sky group and E4, in addition to 30 second ads on national and regional radio stations. The campaign will be combined with Point of Sale, advertising posters and tastings in retail locations.