Connacht Gold acquires “Organic for Us” brand
Connacht Gold today announced that it has reached an agreement with The Different Dairy Company to acquire its Organic for Us brand.
This announcement further strengthens Connacht Gold’s consumer food portfolio and follows on from the company’s acquisition of Donegal Creameries PLC’s milk business earlier this year.
Based at Ireland’s largest organic farm at An Grianan, Co. Donegal, the Organic for Us brand was a gold medal winner at the 2011 Blas na hEireann awards which celebrate the very best of Irish produce. The acquisition of this brand will allow Connacht Gold to reach new markets and consumers in the important organic segment.
Commenting on the acquisition, Eoghan Sweeney, general manger of consumer foods at Connacht Gold said;
“We are delighted to add yet another prestigious and quality brand to our award winning dairy portfolio. At Connacht Gold we are continuously looking at new ways to innovate and bring new product offerings to our consumers. Organic for Us is a leading supplier of organic milk products in the Irish market and we look forward to working with the brand.”
The Organic for Us brand will become part of the Consumer Foods brand portfolio from 1st January 2013.